Target’s Extreme Segmentation in Direct Marketing

January 27th, 2010 (314 Views) by Pinny Cohen

 Target Segementing Direct Marketing

We’ve all seen the 20% off coupon oversize postcard Bed Bath & Beyond sends each week, right? Well, what you may not know is, other retailers aren’t sending customers the same offers all the time. Welcome to the world of favoritism by retailers.

A reader on The Consumerist (a popular consumer watchdog site) wrote in, saying that she receives ad mailings of past tenants occasionally, and she noticed that this time

How To Find Sales Prospects on LinkedIN

January 25th, 2010 (455 Views) by Pinny Cohen

LinkedIN Tips

A few weeks ago, I wrote about growing your business using LinkedIN, and shared those tips with Brynne Tillman, a sales and business development coach, who had some tips of her own for finding and closing sales prospects on LinkedIN.  I’d like to share those tips with you today.

Share Events

If I am attending an event or business card exchange I will often share the event with a prospect.  It’s a great reason to reach out with a soft approach and another way to get in front of them.

Car Dealer Marketing

December 30th, 2009 (930 Views) by Pinny Cohen

Car Dealer Marketing

One major indicator of the health of our economy is the state of the automotive industry. Since cars are one of the largest purchases we will make in our lifetime, we tend to put a lot of thought into it, and can generally afford a new car only during good times.

Being that times are not so great for the Detroit 3 and car sales are dropping, let’s look at some strategies that can help dealers sell cars more efficiently. This will hopefully be interesting to everyday people, and vital to car dealers to read.

The Changing Face of Avatars Online

December 29th, 2009 (1,609 Views) by Pinny Cohen

Avatar Movie

I was recently reading Ari Herzog’s post about how avatars changed online, and I thought he brought up some excellent insights that you would enjoy.

According to Wikipedia, an Avatar is

 a computer user’s representation of himself/herself or alter ego, whether in the form of a three-dimensional model used in computer games, a two-dimensional icon (picture) used on Internet forums and other communities.

In the early days of the internet, there was much fear of the internet, and the openness of it.  Additionally, slower modems handled small avatar graphics much better than large graphics. These were also the days where internet dating was laughed at because of the unreliability of the photos people did post.

Entrepreneur 101: Find Your “Reason to Be”

December 26th, 2009 (1,153 Views) by Pinny Cohen

Paige Adams-Geller Entrepreneur

As an entrepreneur, you often need to make do with less, go up against larger competitors, and take big risks.  One of the most important tasks for you to complete is figuring out your raison d’être, or “reason to be”.

What I mean by “reason to be”, is you need to figure out why you are doing what you are doing in the first place, what your goals are, and why you are the right person at the right time to get it done.

How To Use Social Media Marketing To Build A Loyal Following

December 23rd, 2009 (3,027 Views) by Pinny Cohen

loyal following

With the rise of social networking sites such as MySpace, Facebook, and LinkedIn, you have more ways than ever to get your business in front of potential customers.

Graphic artists can showcase their designs with custom Twitter profiles and Myspace backgrounds. Programmers can strut their stuff by designing apps and plugins that they can give away for free as list building tools to create an audience aggregator, and PR professionals can get the word out for their client.  For the creative marketer, the list of ways to use social networking for self-promotion is virtually endless!

How To Grow Your Business Using LinkedIN

December 8th, 2009 (2,719 Views) by Pinny Cohen

LinkedIN social networking

I recently reviewed the book How to Find a Job on LinkedIn, Facebook, Twitter, MySpace, and Other Social Networks by Brad Schepp, who had interviewed myself and several others.

Here is an excerpt from the book, offering my tips for using LinkedIN to grow your business, and a few tips that weren’t in the book:

I found clients in the following ways through LinkedIN:

By type of company

When I had a service to offer a particular type of person, industry, or geographical location, I used the advanced search to target the decision makers.

Book Review: How to Find a Job on LinkedIn, Facebook, Twitter, MySpace, and Other Social Networks

October 15th, 2009 (1,827 Views) by Pinny Cohen

How to Find a Job on LinkedIn, Facebook, Twitter, MySpace, and Other Social NetworksTestament to just how many social networking sites seem to have popped up in the last few years, Brad and Debra Schepp, husband and wife and co-authors of 18 other books aptly titled their latest book “How to Find a Job on LinkedIn, Facebook, Twitter, MySpace, and Other Social Networks“.

The 256 page book could not have come out at a better time, given the economy, and the relevance to 9.8% of Americans (and counting).

Taking from the skills undoubtedly sharpened over the last 18 books they wrote, Brad and Debra take a step by step, detailed look into how one can harness the power of social networking specifically to land a job or freelance work.

Open Office: Best Business Productivity Software for Entrepreneurs

October 7th, 2009 (2,093 Views) by Pinny Cohen

Business Productivity Software

The OpenOffice.org project is sponsored by Sun Microsystems, which is the primary contributor of source code to the Project. Other major contributors include Novell, RedHat, RedFlag CH2000, IBM, and Google.

Additionally, over 450,000 people from nearly every part of the globe have joined this benevolent Open-Source Project with the idea of creating the best possible office suite that everyone can use.

Cut Costs

In the current economy, the entrepreneurial spirit has been challenged in many new ways. Small businesses simply cannot afford to spend money on highly priced software programs, so out of this struggle and need the open-source software movement has begun.

Was Cash For Clunkers A Good Move?

September 13th, 2009 (1,499 Views) by Pinny Cohen

Cash For Clunkers

When President Obama unveiled Cash For Clunkers, a government program to trade in old inefficient cars at dealerships in exchange for new efficient models, many people applauded the effort for its laudable goals:

  • Lowering pollution in the air by having newer, cleaner emission cars taking the place of older cars with worse emissions
  • Jump-starting the American auto industry, which had been selling so few cars that dealers, factories, and suppliers were shutting their doors.
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