Kicking Out Unwanted Customers

July 23rd, 2011 (2,468 views) by Pinny Cohen

Kicking Out CustomerJackie Huba, over at Church of the Customer, has started an interesting conversation about establishments kicking out customers. A movie theater chain, Alamo Drafthouse, posted a public service announcement that was actually a voicemail left by a customer who had been kicked out for texting during a movie.

The video contains a bit too much profanity for me to feel comfortable posting it here, but the video is shown publicly before previews in the theater chain.

The PSA was then picked up by CNN and held up as a shining example of this company being a “hero”, which undoubtedly created a lot of PR for the theater.

Commission Jobs: The Best Industries

July 18th, 2011 (1,195 views) by Pinny Cohen

This is Part Three of my three part series on Affiliate / Commission Jobs – how they work, and are they worth it.

Not all industries are the same. Some have built-in advantages for companies looking to sell through affiliate / commission means. We last looked at how to find a good commission job, and now we can explore which factors impact the industries best suited towards this pay structure.

Some Industries Have Advantages

Certain industries tend to have strong advantages to going the commission / affiliate marketing route — but that doesn’t always work out best for the affiliate. Here’s a look:

Commission Jobs: How To Find A Good One

July 16th, 2011 (1,333 views) by Pinny Cohen

This is Part Two of my three part series on Affiliate / Commission Jobs – how they work, and are they worth it. Stay tuned for the final part in the coming days.

Choosing A Good Commission Job Isn’t Impossible

Now that we have looked at what makes it so hard to make money in a commission-only job, let us explore how to evaluate a commission-only job to see if it is likely to be profitable for you.

Here are the factors you will need to look at:

Commission Jobs: The Sales Funnel

July 14th, 2011 (2,638 views) by Pinny Cohen

This is Part One of my three part series on Affiliate / Commission Jobs – how they work, and are they worth it.  Stay tuned for the next part in the coming days.

We’ve all seen job ads at some point that advertise the “potential” to make thousands a week, only to find the words “salary: commission only” somewhere further down.

We all wonder, can we actually make that money? It often seems like a scam or a company looking for “free labor”. Often it is, but there are ways to separate the good situations from the bad.

Is Groupon Right For Your Business?

December 8th, 2010 (2,779 views) by Pinny Cohen

Groupon

A lot of buzz has emerged about Groupon, a website that allows retailers to offer a “group” coupon to many customers at once.  A certain number of customers must sign on to the deal before it is active.  Once the deal is over, Groupon sends the business owner a check, and the business owner provides the goods and services to the customers that signed up for the deal.

This sounds great, right?

Vitamin D and Sun: A Quick Tip

October 23rd, 2010 (3,487 views) by Pinny Cohen

Vitamin D

Vitamin D is one of the most misunderstood vitamins, yet one of the most important. Vitamin D helps your body absorb Calcium, regulates minerals in your bloodstream, and has been shown to improve immune system function. Lack of Vitamin D has been linked to Rickets (soft bones).

Some doctors want you to take a supplement to get enough Vitamin D.  Others recommend eating Catfish or Sardines, which naturally have some Vitamin D. But the reality is that Vitamin D is only readily available in enough quantity through the Sun.

Target’s Extreme Segmentation in Direct Marketing

January 27th, 2010 (3,153 views) by Pinny Cohen

 Target Segementing Direct Marketing

We’ve all seen the 20% off coupon oversize postcard Bed Bath & Beyond sends each week, right? Well, what you may not know is, other retailers aren’t sending customers the same offers all the time. Welcome to the world of favoritism by retailers.

A reader on The Consumerist (a popular consumer watchdog site) wrote in, saying that she receives ad mailings of past tenants occasionally, and she noticed that this time

How To Find Sales Prospects on LinkedIN

January 25th, 2010 (3,397 views) by Pinny Cohen

LinkedIN Tips

A few weeks ago, I wrote about growing your business using LinkedIN, and shared those tips with Brynne Tillman, a sales and business development coach, who had some tips of her own for finding and closing sales prospects on LinkedIN.  I’d like to share those tips with you today.

Share Events

If I am attending an event or business card exchange I will often share the event with a prospect.  It’s a great reason to reach out with a soft approach and another way to get in front of them.

Car Dealer Marketing

December 30th, 2009 (11,117 views) by Pinny Cohen

Car Dealer Marketing

One major indicator of the health of our economy is the state of the automotive industry. Since cars are one of the largest purchases we will make in our lifetime, we tend to put a lot of thought into it, and can generally afford a new car only during good times.

Being that times are not so great for the Detroit 3 and car sales are dropping, let’s look at some strategies that can help dealers sell cars more efficiently. This will hopefully be interesting to everyday people, and vital to car dealers to read.

The Changing Face of Avatars Online

December 29th, 2009 (5,605 views) by Pinny Cohen

Avatar Movie

I was recently reading Ari Herzog’s post about how avatars changed online, and I thought he brought up some excellent insights that you would enjoy.

According to Wikipedia, an Avatar is

 a computer user’s representation of himself/herself or alter ego, whether in the form of a three-dimensional model used in computer games, a two-dimensional icon (picture) used on Internet forums and other communities.

In the early days of the internet, there was much fear of the internet, and the openness of it.  Additionally, slower modems handled small avatar graphics much better than large graphics. These were also the days where internet dating was laughed at because of the unreliability of the photos people did post.

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