Why Online Businesses Are More Customer-centric

July 8th, 2013 (17,034 views) by Pinny Cohen

Online shopping vs. offline shopping

Many experts say that good communication and being customer-centric are the most important parts of any business.  Speaking with your customers results in myriad positive outcomes including understanding their needs, crowdsourcing ideas for improving your product or service, and building trust.  Online businesses have some structural advantages in that realm, which we’ll explore today:


Online: Competition is all around online, with so many providers for each service it can make your head spin.  Because there are few obstacles (aside from a mouse click) to changing a provider for your product or service, the feedback cycle is shortened and bad businesses die faster online.

Is Forward Head Posture Holding You Back?

March 15th, 2013 (22,154 views) by Pinny Cohen

bad posture sitting

While I am not a doctor, I have an intense interest in health and keep up to date with the latest health news.  Today I wanted to discuss Forward Head Posture because it greatly affects quality of life, a value I think is important.

What is Forward Head Posture?

As someone who works by a computer often, I have familiarity with the topic of forward head posture, which refers to incorrect postural alignment of your head being in front of, instead of above, your spine as it should be.  Hours of sitting at a computer, text messaging, driving, and other daily activities exert a lot of pressure on your neck and spine, and the result is often having Forward Head Posture.  Most people I come across indeed exhibit some degree of the condition.

Age Discrimination: Overcoming the Hiring Bias

December 11th, 2012 (37,476 views) by Pinny Cohen

Age DiscriminationOne of my most treasured hobbies is helping people find jobs. This includes helping improving their resume, as well as mentoring on how to search for open positions offline and online, interview well, and so on.  I don’t think there is anything that feels quite as rewarding as that — well, maybe just short of cheesecake.

I have noticed that one major change since 2008′s recession is that older workers who had been working at the same place for 10 maybe even 20 years before getting laid off, are finding it very hard to land a new one (even more so than other age groups).

Kicking Out Unwanted Customers

July 23rd, 2011 (16,161 views) by Pinny Cohen

Kicking Out CustomerJackie Huba, over at Church of the Customer, has started an interesting conversation about establishments kicking out customers. A movie theater chain, Alamo Drafthouse, posted a public service announcement that was actually a voicemail left by a customer who had been kicked out for texting during a movie.

The video contains a bit too much profanity for me to feel comfortable posting it here, but the video is shown publicly before previews in the theater chain.

The PSA was then picked up by CNN and held up as a shining example of this company being a “hero”, which undoubtedly created a lot of PR for the theater.

Commission Jobs: The Best Industries

July 18th, 2011 (8,852 views) by Pinny Cohen

This is Part Three of my three part series on Affiliate / Commission Jobs – how they work, and are they worth it.

Not all industries are the same. Some have built-in advantages for companies looking to sell through affiliate / commission means. We last looked at how to find a good commission job, and now we can explore which factors impact the industries best suited towards this pay structure.

Some Industries Have Advantages

Certain industries tend to have strong advantages to going the commission / affiliate marketing route — but that doesn’t always work out best for the affiliate. Here’s a look:

Commission Jobs: How To Find A Good One

July 16th, 2011 (9,871 views) by Pinny Cohen

This is Part Two of my three part series on Affiliate / Commission Jobs – how they work, and are they worth it. Stay tuned for the final part in the coming days.

Choosing A Good Commission Job Isn’t Impossible

Now that we have looked at what makes it so hard to make money in a commission-only job, let us explore how to evaluate a commission-only job to see if it is likely to be profitable for you.

Here are the factors you will need to look at:

Commission Jobs: The Sales Funnel

July 14th, 2011 (17,835 views) by Pinny Cohen

This is Part One of my three part series on Affiliate / Commission Jobs – how they work, and are they worth it.  Stay tuned for the next part in the coming days.

We’ve all seen job ads at some point that advertise the “potential” to make thousands a week, only to find the words “salary: commission only” somewhere further down.

We all wonder, can we actually make that money? It often seems like a scam or a company looking for “free labor”. Often it is, but there are ways to separate the good situations from the bad.

Is Groupon Right For Your Business?

December 8th, 2010 (21,932 views) by Pinny Cohen


A lot of buzz has emerged about Groupon, a website that allows retailers to offer a “group” coupon to many customers at once.  A certain number of customers must sign on to the deal before it is active.  Once the deal is over, Groupon sends the business owner a check, and the business owner provides the goods and services to the customers that signed up for the deal.

This sounds great, right?

Vitamin D and Sun: A Quick Tip

October 23rd, 2010 (34,812 views) by Pinny Cohen

Vitamin D

Vitamin D is one of the most misunderstood vitamins, yet one of the most important. Vitamin D helps your body absorb Calcium, regulates minerals in your bloodstream, and has been shown to improve immune system function. Lack of Vitamin D has been linked to Rickets (soft bones).

Some doctors want you to take a supplement to get enough Vitamin D.  Others recommend eating Catfish or Sardines, which naturally have some Vitamin D. But the reality is that Vitamin D is only readily available in enough quantity through the Sun.

Target’s Extreme Segmentation in Direct Marketing

January 27th, 2010 (10,287 views) by Pinny Cohen

 Target Segementing Direct Marketing

We’ve all seen the 20% off coupon oversize postcard Bed Bath & Beyond sends each week, right? Well, what you may not know is, other retailers aren’t sending customers the same offers all the time. Welcome to the world of favoritism by retailers.

A reader on The Consumerist (a popular consumer watchdog site) wrote in, saying that she receives ad mailings of past tenants occasionally, and she noticed that this time

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