Boston’s Attorney General said that Turner Broadcasting Systems and Interference, Inc. will cover the $2 million cost of the response to their January 31 publicity stunt involving placing LED signs with wires protruding throughout the city.  They were supposed to promote a Cartoon Network show named “Aqua Teen Hunger Force”

Many in Boston had feared these were bombs, and consequently the highways and bridges were shut down, as well as bomb squads being brought in.

Ted Turner had apologized, and the marketing company hired by Turner, Interference, Inc. had the following to say on their website:

“We at Interference, Inc. regret that our efforts on behalf of our client contributed to the disruption in Boston yesterday and certainly apologize to anyone who endured any hardship as a result. Nothing undertaken by our firm was in any way intended to cause anxiety, fear or discomfort to anyone. We are working with Turner Broadcasting and appropriate law enforcement and municipal authorities to provide information as requested and take other appropriate actions.”

For the whole background story on this incident, visit:

Bad Branding in Boston