YouTube has announced the winner of their “SuperVote” Super Bowl ad competition.  The winner was the Doritos “Live The Flavor” ad, which was created by amateurs at a production cost of just $12 (in contrast to the $2.5 million by Doritos to run the spot).

Here is the winning ad:

The ad has over 400,000 views already on YouTube, and it was just selected.

I personally didn’t think it was the best one, but it was fairly entertaining.  One thing I did like about the ad is that they figured out a way to show three qualities of Doritos (Spicy, Cheesy, Bold) in a memorable way.  I also have my complete review of the 2007 Super Bowl ads over at:
http://www.pinnycohen.com/2007/02/05/ad-reviews/super-bowl-ad-review-2007/

To read more about how Five Point Productions created the ad, go to:
http://videoediting.digitalmedianet.com/articles/viewarticle.jsp?id=101468

Update: IAG Research has just awarded the Doritos first place as well:
http://adage.com/superbowl07/article?article_id=114692