Roto-Rooter, the largest plumbing service in the U.S., has opened up a sweepstakes to win a “Pimped Out John”.  This toilet, given to one lucky winner, will have all of the necessary (and quite a few unnecessary) tools for today’s man in this “war zone”.  According to Roto-Rooter, the average person spends 11,862 hours in the bathroom in a lifetime.  Needless to say, it would be a much more pleasant time if there were something to do.

 “The bathroom is the perfect place for your very own throne.  It shouldn’t always be regarded as the room of last resort,” contends Steven Pollyea, Roto-Rooter vice president of marketing. 

Roto-Rooter’s solution: The Pimped Out John.  It includes:

Philips™ 20-inch flat panel LCD TV
Xbox™ 360 gaming system
Philips™ DVD player with Star Wars DVD
Gateway EMachine™ laptop computer with fully articulated robot arm
iPod™ with stereo docking station equipped with toilet paper dispenser
Roto-Rooter “emergency” button
Tivo™ digital video recorder (DVR)
Avanti™ refrigerator with beer tap, stocked with drinks and snacks
Magazine rack
Bike pedal exercise system
Electric cup warmer / cooler

This is by far the most useful toilet I’ve ever seen.  It really makes use of your time well.  You can read, watch or drink anything you want while on the can.

Want to win this amazing gadget? You can still enter (until April 2, 2007) the sweepstakes at:
http://www.rotorooter.com/john/index.php

See a full size photo of the Pimped Out John here.
 
Quick Marketing Analysis: This is a great effort by Roto-Rooter to get younger people interested in their services, and will likely get much publicity.  They will likely amass tons of emails of the people who sign up for the sweepstakes, which should help the company send out more direct marketing at a later date.

Roto-Rooter is basically building on the popular show on MTV “Pimp My Ride”, which has gained many viewers by fixing up deadbeat cars and turning them into amazing tech-laden machines.