Coca-Cola, the world’s largest beverage company, has just won an award from Consumers International (an international consumer group with 220 member organizations) for its Dasani brand of water.  The award given is the “Bad Drinks Marketing’ award, for trying to sell off Dasani as anything other than the bottled municipal tap water that it is.

Dasani’s packaging includes marketing messages like:

‘Filtered for purity using state of the art processes’ and ‘enhanced with a special blend of minerals for a pure, crisp, fresh taste’

Some industries have small consequences if you mess up.  A florist forgets to include one of the flowers in a display.  A painter uses the wrong color on a hallway. Other industries, such as law, consulting and insurance, potentially have much more severe consequences.  If you are in one of these industries, you would be wise to use a useful tool called a “Memo To File”.

A Memo To File is essentially a way to record important information and have it readily accessible if/when you need to remember it.

Usually when I discuss optimizing keywords I am referring to targeting search engines like Google, but what about the “niche” search engines that are mushrooming up all over?  Those search engines are often used not just by consumers, but also by job recruiters (among others).

I’ll take for example a site like Monster.com or Craigslist, both sites with tons of resumes posted on there.  How do you get your resume seen by as many recruiters as possible?