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Archive for May, 2008

Marketers Can Read Your Thoughts

May 20th, 2008 (2,478 Views) by Pinny Cohen

Emsense NeuromarketingMarketers have always wanted to know what you are thinking, and thanks to several tech companies, they may have just gotten a step closer to having their wishes fulfilled. In December of last year, the Wall Street Journal reported on how Emsense sensors were being used to extract feelings toward candidates in the political race.

That same company, Emsense Corporation, has used their technology to give marketers a step up on the competition (such as other advertisers - and you, the consumer).

Get The Most Out Of Networking Events

May 6th, 2008 (7,823 Views) by Pinny Cohen

Networking EventsA while ago, I attended a networking event for business owners organized using Meetup.com. I always enjoy meeting new people, and if they are business owners it is an additional bonus.

The topic of the day happened to be a marketing one, and a common question I found myself fielding was, “everybody always says networking is important, but I don’t really get anything out of it, got any tips for me?”

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