The BrandingWire blog had an excellent discussion about auto dealers, and how to improve the customer experience. Few topics conjure up instant feelings like thinking about car dealerships, and I am often fascinated by what occurs in that retail location. One response by a commenter named Janet, was particularly interesting, since it was written from a car dealer’s point of view.

If I might, I’d like to explore Janet’s comments.

It’s easy for either side to complain - dealers about customers, and customers about dealers.

It seems that nearly every week there is an automotive article griping about a lower sales outlook. Many times the writer of the article or the interviewed auto industry representative blames the economy. While the economy has certainly had an effect on car sales figures, there are a host of other reasons why new car sales are dropping that I don’t feel are being discussed much.