Life of an Internet Entrepreneur

Jackie Huba, of Church of the Customer, and author of Creating Customer Evangelists recently had a funny video about customer feedback which illustrates the importance of companies not just hearing customer feedback, but also making it clear when customer feedback has been the cause of a change to the product or service.

Please watch as Jackie describes what happened:

Summary of the Video:

Jackie buys goat milk from Whole Foods, and the milk needs to be shaken each time before use. However, when she shakes it the milk flies all over the place because the carton lacks a tight seal.  The next time she visits Whole Foods she notices the milk carton has a cap, and has text right near it stating “Customer Requested”.

If you’ve been paying attention to the media, you know that the long talked about recession is upon us. As gas and food prices rise, many consumers are left wondering how to adjust their budgets accordingly. Self-sufficiency skills, long seen as a thing of the past, are back in vogue.

I recently discussed how to recession-proof your career, and some readers asked what accompanying lifestyle changes they should make. Today, I’d like to recommend a few changes that the average consumer can make to help get through this recession without feeling too much of the strain.

How often do you find yourself contemplating a task, only to avoid getting started on it and move on to something else?

Procrastination is a major problem for everyone, but especially dangerous for entrepreneurs. After all, when you work for yourself, YOU set the pace. If that pace is slow, profits will be slow as well. Beating procrastination, however, can be accomplished with a few simple tips.

1. Baby Steps

If you find yourself struggling to get started on a project, consider breaking it down into the smallest tasks possible. Then complete one (or a few) of these tiny tasks. You’ll gain momentum with each micro-task that you complete, allowing you to knock out procrastination quickly and painlessly.