Life of an Internet Entrepreneur

They say that during a recession, people flock to education to survive. In that spirit, I’ll be covering topics in my marketing glossary in the coming months. Today’s topic is one of my favorite, because it is very powerful when used properly, and doesn’t require any upfront costs.

One of the hardest jobs of a marketer is to find a targeted audience for his/her message. After all, the odds of someone outside the targeted audience buying are very low, and probably not worth the communication and sales effort, until you have exhausted all likely buyers.

One of the really irritating things about tires is their proclivity for developing tiny leaks.  This leaves you feeling like a Russian Roulette player each time you step in your car, wondering if this time your tire will burst.

Fortunately, my experience with punctured tires hasn’t been all bad - it led me to find a mechanic a few years back who, while having far from the newest equipment in his garage, more than made up for it with the mental equipment he had acquired through experience.