Life of an Internet Entrepreneur

I was at the Toy Fair in New York City a few months ago, where thousands of toy companies show off their newest and greatest products.  Having an educational rug manufacturer as a client was the perfect excuse I needed to spend a few days there.

While just having a booth at trade shows can certainly be a useful way to drum up some big business because the shows are audience aggregators, in a bad economy you need to take it a step further to get the most out of the trade show - if nothing else because of the high cost of having a booth.  Here are some tips I’ve put together in the hopes of helping other trade show exhibitors.