Restaurant Serves Up A Marketing Lesson
My fascination with restaurants continues; I was at a restaurant today, and noticed a neat thing when I opened the restroom door to walk in. All at once, the lights turned on, a fan automatically started, and an air freshener sprayed the air with some flowery scent. My immediate thought after “cool!” was that this was a great way to show how much the restaurant cared about the customers.
Why am I telling you about this? Because the larger lesson all business owners can learn here is:
If you want your business to be special in a customer’s mind, don’t just spend money on the areas that directly produce revenue (such as the register, the signage, or the labor) but spend wisely on other areas that your customer touches or sees (such as the magazines at a dentist’s waiting room). The thoughtfulness that goes into those areas will truly stand out in your customer’s experience, and encourage him to return.