Life of an Internet Entrepreneur

As an entrepreneur, you often need to make do with less, go up against larger competitors, and take big risks.  One of the most important tasks for you to complete is figuring out your raison d’être, or “reason to be”.

What I mean by “reason to be”, is you need to figure out why you are doing what you are doing in the first place, what your goals are, and why you are the right person at the right time to get it done.

A great example of this can be found with Paige Adams-Geller, who started a premium jeans company (Paige Premium Denim) after years working as a fit model.  Fit models help designers create the perfect or “ideal” fit of an article of clothing. During her time as a fit model, Paige noticed that most designers were men, and she had a different idea of how jeans should fit a woman.

Armed with that differing perspective and the years of experience with tiny details about how jeans should ideally fit, Paige found her niche:

I am a woman, and I know a woman’s body, and I know what a woman wants to wear…I really understand shape

That may sound like a very simple and obvious statement, but it made the brand authentic to other women, as well as gave her a competitive edge - which was needed to win over an investor, as well as enter a fully saturated market.

This simple thought, her reason to be, enabled Paige to grow her business to over $30 million in revenue.

What is your “reason to be”?