Can't get enough of Life of an Internet Entrepreneur? No worries, you can browse our posts below by category or by month. Happy reading!

Archive for January, 2010

Target’s Extreme Segmentation in Direct Marketing

January 27th, 2010 (984 Views) by Pinny Cohen

 Target Segementing Direct Marketing

We’ve all seen the 20% off coupon oversize postcard Bed Bath & Beyond sends each week, right? Well, what you may not know is, other retailers aren’t sending customers the same offers all the time. Welcome to the world of favoritism by retailers.

A reader on The Consumerist (a popular consumer watchdog site) wrote in, saying that she receives ad mailings of past tenants occasionally, and she noticed that this time

How To Find Sales Prospects on LinkedIN

January 25th, 2010 (1,073 Views) by Pinny Cohen

LinkedIN Tips

A few weeks ago, I wrote about growing your business using LinkedIN, and shared those tips with Brynne Tillman, a sales and business development coach, who had some tips of her own for finding and closing sales prospects on LinkedIN.  I’d like to share those tips with you today.

Share Events

If I am attending an event or business card exchange I will often share the event with a prospect.  It’s a great reason to reach out with a soft approach and another way to get in front of them.

Page 1 of 11