How To Find Sales Prospects on LinkedIN
A few weeks ago, I wrote about growing your business using LinkedIN, and shared those tips with Brynne Tillman, a sales and business development coach, who had some tips of her own for finding and closing sales prospects on LinkedIN. I’d like to share those tips with you today.
Share Events
If I am attending an event or business card exchange I will often share the event with a prospect. It’s a great reason to reach out with a soft approach and another way to get in front of them.
Be Present in Discussion
Leave a comment on a LinkedIN discussion that is relevant to what you do, so as others comment you are emailed updates and often those folks are prospects or referral sources.
You can find discussions in LinkedIN groups, and here is a screenshot of how it looks:
An Additional Point of Contact
Make LinkedIn your follow up to every contact you’ve made networking offline. By adding the contact as a follow up you’ll “solidify” your connection to him/her by that
Keep Track of Who’s Attending
When invited to events that you can not attend but are relevant to your business, mark them as “interested” to keep track of folks who are attending…they are often prospects or referral sources.
Do you have any tips to add? I’d love to hear about them in the comments below.
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September 5th, 2010 at 9:06 pm
I joined linkedIN because it’s a great way to connect with other professionals but lately I’ve been getting tons of offers and messages about business opportunities that are either a ponzi scheme or networking.