As people continue buying more items online, clothing has remained a purchase that most picky dressers prefer to make in a brick and mortar store.  All of that could soon be changing.  Before we discuss that, let’s take a quick look at the status quo for clothing purchases in 2007:

Why Do People Buy Clothing Online?

- Sometimes the clothing is less expensive
- You can buy it in your underwear
- No traffic/crowds
- You can compare from many vendors before choosing
- You have an unlimited inventory to choose from

Why Do People Buy Clothing Offline?

A 16 year old student in from White Plains, NY has decided that enough is enough.  When the Recording Industry Association of America withdrew their lawsuit against his mother, Patti Santangelo, and aimed its sights on Robert, he decided to fight back.

The lawsuit alleges that Robert has been illegally downloading music since the age of 11, and has been disseminating the music online, but Robert’s lawyer, Jordan Glass has come up with over 30 defenses.

Some of the defenses:

Finally caving into the market forces, Chad Hurley, YouTube co-founder, announced that the popular video sharing site will soon share revenue with its members.  While there are several video sharing sites that pay users for their video content, YouTube is the 800 lb. gorilla. As you probably recall, YouTube was purchased by Google for a whopping $1.65 Billion.

Who else is in the video sharing market pays you for your video?

MetaCafe’s Producer Rewards program pays you $5 for every 1,000 video views…but wait, there’s a catch.  You ONLY get paid if your video reaches 20,000 views.

Rumors surrounding an iPhone, or multimedia cell phone, have circled Apple for quite some time.  Steve Jobs, CEO of Apple Computer proudly unveiled the iPhone, and stated that it will be the “ultimate digital device”. Shortly thereafter, Jobs renamed the company “Apple, Inc.” to reflect the many industries Apple has entered.

Some of the neat features it’s slated to have:

• uses new “multitouch” technology
• 2.0 Megapixel camera
• 3.5 inch diagonal screen
• Ipod technology enabled
• visual voicemail

I’m looking forward to seeing this in the marketplace.  Then again, I’m not looking forward to the pricetag; $499.