http://www.pinnycohen.com Live life to the fullest Tue, 06 May 2008 15:31:31 +0000 http://backend.userland.com/rss092 en A while ago, I attended a networking event for business owners organized using Meetup.com. I always enjoy meeting new people, and if they are business owners it is an additional bonus. The topic of the day happened to be a marketing one, and a common question I found myself fielding ... http://www.pinnycohen.com/2008/05/06/marketing-wisdom/get-the-most-out-of-networking-events/ A study, titled the Online Journalism Credibility Study, has just come out that shows a gap in how newspaper editors and readers feel about anonymous comments being posted on news articles. The Results The editors, overwhelmingly (70%) felt that anonymous comments harmed proper journalism, most likely due to the flood of ... http://www.pinnycohen.com/2008/04/11/tech-newsreviews/newspaper-editor-and-reader-gap-revealed-in-study/ Most of us are not lucky enough to know what career we want to go into until quite late in the game. With everyone talking about a bad economy coming our way, that choice never seemed more important. Want to narrow down your choices based on the job market ... http://www.pinnycohen.com/2008/03/23/dollars-and-sense/choose-a-recession-proof-career/ Seth Godin put up a great post about how Borders Books has cut inventory yet increased sales. Borders accomplished this by carrying less titles, but showing them in a more creative way. Essentially, Borders quit trying to show you what you can buy, and started helping you make that ... http://www.pinnycohen.com/2008/03/13/marketing-wisdom/what-do-blockbuster-and-the-cia-have-in-common/ I first discussed the rumored Google interest with TV ads last year, and Google seems to be near ready with their product almost one exact year later. Google invited some Adwords members to test out Google TV Ads Beta, which lets advertisers upload or mail a 15, 30, 45, or 60 ... http://www.pinnycohen.com/2008/03/06/tech-newsreviews/google-integrates-tv-ads-into-adwords-platform/ As an avid movie watcher, I have had my share of instances where Blockbuster forgot to unlock a DVD case for me. Now, I don't know about you, but the only thing more frustrating than taking out a bad movie, is taking out a bad movie that you can't ... http://www.pinnycohen.com/2008/03/05/macgyver-tips/hack-blockbuster-dvd-locks-with-a-corkscrew/ I was reading through Automotive News last week and they were profiling a very successful dealer group owner named Rick Hendrick. He managed to build up a dealer empire of 60 dealerships, 80 franchises, and over $4.3 billion in revenue last year. But the path to there has been ... http://www.pinnycohen.com/2008/02/24/personal-development/top-10-keys-to-success/ I know what you did last week (assuming you don't live under a rock). If you were one of the millions who watched the Super Bowl this past Sunday, you more than likely were wondering what some advertisers must have been thinking (ahem, SalesGenie) to run a certain ad. Well, ... http://www.pinnycohen.com/2008/02/12/marketing-wisdom/the-27-million-question-do-super-bowl-ads-pay/ The Super Bowl was a great game, but, given my profession, I paid a bit more attention to the ads, seen by over 97.5 million fans- the most ever. You may recall my review of Super Bowl 2007 Ads last year. 30 second spots cost about 7% more this ... http://www.pinnycohen.com/2008/02/04/ad-reviews/super-bowl-ad-review-2008/ A while back, I covered the three rules of recovery customer service, which a company should use when they have messed up. Sadly, very few stores keep to them, and consequently lose a lot of longtime customers over rather trivial incidents. Just the other day, I had an opportunity to ... http://www.pinnycohen.com/2008/01/28/marketing-wisdom/customer-service-done-right-begrudgingly/