http://www.pinnycohen.com Live life to the fullest Wed, 27 Jan 2010 18:17:43 +0000 http://backend.userland.com/rss092 en   We've all seen the 20% off coupon oversize postcard Bed Bath & Beyond sends each week, right? Well, what you may not know is, other retailers aren't sending customers the same offers all the time. Welcome to the world of favoritism by retailers. A reader on The Consumerist (a popular consumer ... http://www.pinnycohen.com/2010/01/27/marketing-wisdom/targets-extreme-segmentation-in-direct-marketing/ A few weeks ago, I wrote about growing your business using LinkedIN, and shared those tips with Brynne Tillman, a sales and business development coach, who had some tips of her own for finding and closing sales prospects on LinkedIN.  I'd like to share those tips with you today. Share Events If ... http://www.pinnycohen.com/2010/01/25/marketing-wisdom/how-to-find-sales-prospects-linkedin/ One major indicator of the health of our economy is the state of the automotive industry. Since cars are one of the largest purchases we will make in our lifetime, we tend to put a lot of thought into it, and can generally afford a new car only during ... http://www.pinnycohen.com/2009/12/30/marketing-wisdom/car-dealer-marketing/ I was recently reading Ari Herzog's post about how avatars changed online, and I thought he brought up some excellent insights that you would enjoy. According to Wikipedia, an Avatar is  a computer user's representation of himself/herself or alter ego, whether in the form of a three-dimensional model used in computer games, ... http://www.pinnycohen.com/2009/12/29/psychology/how-avatars-changed/ As an entrepreneur, you often need to make do with less, go up against larger competitors, and take big risks.  One of the most important tasks for you to complete is figuring out your raison d'être, or "reason to be". What I mean by "reason to be", is you need to ... http://www.pinnycohen.com/2009/12/26/marketing-wisdom/entrepreneur-101-reason-to-be/ With the rise of social networking sites such as MySpace, Facebook, and LinkedIn, you have more ways than ever to get your business in front of potential customers. Graphic artists can showcase their designs with custom Twitter profiles and Myspace backgrounds. Programmers can strut their stuff by designing apps and plugins ... http://www.pinnycohen.com/2009/12/23/marketing-wisdom/social-media-marketing/ I recently reviewed the book How to Find a Job on LinkedIn, Facebook, Twitter, MySpace, and Other Social Networks by Brad Schepp, who had interviewed myself and several others. Here is an excerpt from the book, offering my tips for using LinkedIN to grow your business, and a few tips that ... http://www.pinnycohen.com/2009/12/08/marketing-wisdom/grow-business-linkedin/ Testament to just how many social networking sites seem to have popped up in the last few years, Brad and Debra Schepp, husband and wife and co-authors of 18 other books aptly titled their latest book "How to Find a Job on LinkedIn, Facebook, Twitter, MySpace, and Other Social Networks". The ... http://www.pinnycohen.com/2009/10/15/book-reviews/book-review-how-to-find-a-job-on-linkedin-facebook-twitter-myspace-and-other-social-networks/ The OpenOffice.org project is sponsored by Sun Microsystems, which is the primary contributor of source code to the Project. Other major contributors include Novell, RedHat, RedFlag CH2000, IBM, and Google. Additionally, over 450,000 people from nearly every part of the globe have joined this benevolent Open-Source Project with the idea of ... http://www.pinnycohen.com/2009/10/07/cool-tools/free-business-productivity-software/ When President Obama unveiled Cash For Clunkers, a government program to trade in old inefficient cars at dealerships in exchange for new efficient models, many people applauded the effort for its laudable goals: Lowering pollution in the air by having newer, cleaner emission cars taking the place of older cars with ... http://www.pinnycohen.com/2009/09/13/dollars-and-sense/cash-for-clunkers-good-or-bad/