Live life to the fullest.

The “Sharp Knife Through Soft Butter” Marketing Technique

January 10th, 2007 (1,630 Views) by Pinny Cohen

If you look closely at the world around you, you will notice that although many new technologies aim to “converge” several different uses into one machine, we somehow always end up buying more specialized items, or “divergent” products. Let me give you an example:

Ovens

Ovens have been around throughout the ages, in one form or another. Many years ago, a wonderful new product came out on the market - the first toaster oven. People would place all sorts of food in there to “toast” it, and even placed slices of bread in the hopes of toasting it. Only a few years after that someone came out with a great idea - why not create a smaller oven, which is made especially for toasting bread - a toaster. This seemed like a great idea, and before you knew everyone and their mother had a toaster.

Apple Changes Name, Unveils iPhone

January 9th, 2007 (3,209 Views) by Pinny Cohen

Apple iPhoneRumors surrounding an iPhone, or multimedia cell phone, have circled Apple for quite some time.  Steve Jobs, CEO of Apple Computer proudly unveiled the iPhone, and stated that it will be the “ultimate digital device”. Shortly thereafter, Jobs renamed the company “Apple, Inc.” to reflect the many industries Apple has entered.

Some of the neat features it’s slated to have:

  • uses new “multitouch” technology
  • 2.0 Megapixel camera
  • 3.5 inch diagonal screen
  • Ipod technology enabled
  • visual voicemail

I’m looking forward to seeing this in the marketplace.  Then again, I’m not looking forward to the pricetag; $499.

My Initial Post

January 9th, 2007 (1,250 Views) by Pinny Cohen

Hi, I’m Pinny Cohen.

I have been involved in marketing, internet and business for almost 9 years now, and have decided that it is time for me to post a blog finally.

What to expect from this blog

I hope to provide you with useful information about marketing, internet, and business, as well as highlight and review some of the other useful websites and bits of information I find around the web.  I will be arranging them in several categories to make life easier for you if you have a particular category of interest.

Categories

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