What Your Eyes Are Telling You About Your Health

July 14th, 2008 (31,792 views) by Pinny Cohen

You’ve heard before that eyes are the window to the soul, I’m sure, but did you know that eyes can actually be important indicators of your health? Many general health conditions appear with symptoms that are visible on the eyes. I’ve gathered up some tips below for what to watch for.

Yellow Sclera in Eye
Yellow eyes

This occurs when your sclera gets yellow. Yellow eyes are generally not an eye problem; rather, they tend to indicate a liver problem, such as hepatitis, or the result of alcoholism. It is important to go see an internist.

6 Ways To Improve Your Blog (Quickly)

June 12th, 2008 (11,126 views) by Pinny Cohen

Blogging is hard work, and I’m not just talking about the writing part. Keeping your blog looking good and running smoothly is a real challenge, and I thought I would share some improvements you can make to your blog to make it more effective and easier to read.

1) Make sure to use paragraph headings, and just being bold isn’t enough

Headlines need to be darker and larger to stand out – people jump from section header to section header.

Marketers Can Read Your Thoughts

May 20th, 2008 (3,892 views) by Pinny Cohen

Emsense NeuromarketingMarketers have always wanted to know what you are thinking, and thanks to several tech companies, they may have just gotten a step closer to having their wishes fulfilled. In December of last year, the Wall Street Journal reported on how Emsense sensors were being used to extract feelings toward candidates in the political race.

That same company, Emsense Corporation, has used their technology to give marketers a step up on the competition (such as other advertisers – and you, the consumer).

Get The Most Out Of Networking Events

May 6th, 2008 (14,972 views) by Pinny Cohen

Networking EventsA while ago, I attended a networking event for business owners organized using Meetup.com. I always enjoy meeting new people, and if they are business owners it is an additional bonus.

The topic of the day happened to be a marketing one, and a common question I found myself fielding was, “everybody always says networking is important, but I don’t really get anything out of it, got any tips for me?”

Newspaper Editor And Reader Gap Revealed In Study

April 11th, 2008 (14,504 views) by Pinny Cohen

newspapers past their time?

A study, titled the Online Journalism Credibility Study, has just come out that shows a gap in how newspaper editors and readers feel about anonymous comments being posted on news articles.

The Results

The editors, overwhelmingly (70%) felt that anonymous comments harmed proper journalism, most likely due to the flood of factual corrections and emotional rants they get in these comments, neither of which seem to make them smile. Only 45% of readers, on the other hand, felt that allowing anonymous comments was bad journalism.

Choose A Recession-Proof Career

March 23rd, 2008 (7,836 views) by Pinny Cohen

Recession-proof careerMost of us are not lucky enough to know what career we want to go into until quite late in the game. With everyone talking about a bad economy coming our way, that choice never seemed more important. Want to narrow down your choices based on the job market conditions? There are quite a few ways to do this.

Last time I posted about jobs, I mentioned the value of search optimizing your resume, and gave you an easy way to discover the most recruiter-searched resume keyword terms. I also discussed the reason many people end up hating their job, and how to avoid it.

What Do Blockbuster And The CIA Have In Common?

March 13th, 2008 (7,971 views) by Pinny Cohen

Borders Books

Seth Godin put up a great post about how Borders Books has cut inventory yet increased sales. Borders accomplished this by carrying less titles, but showing them in a more creative way. Essentially, Borders quit trying to show you what you can buy, and started helping you make that decision by showing you the books it was most likely to convince you to buy.

It was a smart move by Borders (not just because of my fabulous 20/20 hindsight), because they realized that their brick n’ mortar store could never compete on the dimension of variety with online bookstores like Amazon. Instead of chasing a dream, they decided to use one of the huge advantages a brick n’ mortar store has over the internet – better control over what you see.

Google Integrates TV Ads Into Adwords Platform

March 6th, 2008 (30,286 views) by Pinny Cohen

Google TV Ads BetaI first discussed the rumored Google interest with TV ads last year, and Google seems to be near ready with their product almost one exact year later.

Google invited some Adwords members to test out Google TV Ads Beta, which lets advertisers upload or mail a 15, 30, 45, or 60 second TV ad to be run on regular TV sets.

This development comes after Google entered the newspaper ad placement and radio ad placement business, and is the natural next step.

Here are some important notes about the TV ad industry before I jump into the features  of Google’s new system.

Hack Blockbuster DVD Locks With A Corkscrew

March 5th, 2008 (29,436 views) by Pinny Cohen

Blockbuster DVD lock

As an avid movie watcher, I have had my share of instances where Blockbuster forgot to unlock a DVD case for me. Now, I don’t know about you, but the only thing more frustrating than taking out a bad movie, is taking out a bad movie that you can’t even watch – because it’s case is locked. After the last time this happened, I figured out a way to open it with a corkscrew (desperation breeds ingenuity).

Top 10 Keys To Success

February 24th, 2008 (33,602 views) by Pinny Cohen

Rick Hendrick, auto dealership mogulI was reading through Automotive News last week and they were profiling a very successful dealer group owner named Rick Hendrick. He managed to build up a dealer empire of 60 dealerships, 80 franchises, and over $4.3 billion in revenue last year. But the path to there has been filled with hardship, including: a plane accident killing his son and several relatives, a felony fraud conviction, and leukemia.

How did he manage, despite all of the challenges, to build up one of the largest dealer groups in America today? Rick swears by his 10 Keys to Success:

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